To become the firearm and gunsmith supplier of choice in SW Michigan, by developing long-term genuine relationships with our customers.  The retail experience we create for our customers will encourage networking as we believe that learning about our customers is as important as our commitment to exceptional quality, reliability, precision, and tailored servicing.  As a “trusted expert” for gun enthusiasts, we will help our patrons make the right purchase for them, whether it is a unique piece not readily found in other stores, or the design of a new firearm, or returning the beauty of an old firearm so it can be used and admired for years to come.  We also vow to provide continuous education and training to reinforce responsible and safe firearm ownership as a standard within our industry.

Our Mission